BEN Prepares for Influencer Marketing-Pushed Vacation Browsing Year with New AI Tools and Group Expansion

Q3 Marked by Key Consumer Growth, a New Govt Employ the service of, Continued Profits Growth, and Progress in BEN’s AI Capabilities

BEN, the enjoyment AI organization that locations makes into influencer, streaming, Television, new music, and movie written content, today declared a new govt seek the services of, file-breaking business advancement, and expanded AI capabilities in Q3.

BEN has observed exponential development in 2020, and has continued to grow its workforce, AI instruments, and consumer roster. In Q3, BEN signed much more than 42 new purchasers, which include Clarins, Kitsch, Endlessly 21, and Schutz, and executed a lot more than 3,000 placements across influencer marketing and advertising. BEN’s European workforce also properly signed new video clip video game purchasers, deepening the achieve of influencer internet marketing initiatives in the gaming space. Thanks to the merged endeavours of its groups, BEN expanded its get to in the gaming, elegance and trend, and songs verticals, and the company saw a 20% expansion in income last quarter. In buy to go on on this advancement trajectory by way of the close of the 12 months and further than, BEN aims to seek the services of 40+ new workforce commencing in Q4.

In tandem, BEN manufactured a notable addition to its govt staff, welcoming Lindsay Cohen as its new EVP of Technique, Client Services, and Marketing and advertising. Cohen is a former BEN client and brings a wealth of customer-facet expertise to her new function, as she has overseen influencer, social media, and brand advertising and marketing for providers together with Twitch, Ubisoft, Dolby, and HBO. She provides yrs of deep expertise in making house-name manufacturers, developing inner teams, and launching revolutionary and award-successful influencer marketing strategies. At BEN, she will offer client companies and approach for influencer promoting direct BEN’s model promoting and support the company’s advancement as it carries on to scale throughout verticals like gaming, new music, and trend and elegance.

“BEN has produced reducing-edge technological infrastructure, enabling brands to scale their promoting strategies by way of authentic content material partnerships with certain ROI. These efforts cement BEN as an marketplace-foremost company in the merchandise placement and influencer marketing house,” claimed Cohen. “I’m psyched to join the group in the course of this time of immediate growth and innovation, and to lead to our groundbreaking perform for purchasers with AI technology at the forefront.”

To progress its innovation in influencer marketing and keep on main the field in AI-driven abilities, BEN introduced a few new AI tools this quarter — influencer prediction, enhanced discovery, and viewers engagement. BEN’s influencer prediction functionality is an field-initially, AI-driven pricing instrument for influencer promoting that enables BEN’s staff to present higher economic transparency to brand names and influencers, all even though vetting and standardizing pricing throughout the market primarily based on knowledge-backed machine finding out models. This software clarifies a ordinarily opaque process, aiding influencers monetize their written content and manufacturers make the most informed partnership decisions.

BEN also released an improved discovery tool that works by using AI to automatically assess, assess, and insert to the company’s robust library of influencers. This instrument makes it possible for BEN to preserve a continuous pulse on all social media accounts, from the accounts of growing micro-influencer, to individuals with previously perfectly-recognized platforms. Ultimately, BEN’s enhanced viewers engagement device helps the workforce ascertain which influencers have the healthiest channels in phrases of authentic followers and level of audience engagement. Put together, BEN’s influencer prediction, enhanced discovery, and viewers engagement resources present a further seem into the social media landscape, enabling BEN to facilitate partnerships with the most authenticity, price, and ROI.

“It’s been a yr of really hard perform and discovery at BEN. We’re viewing breakthroughs on the AI front that are wholly reimagining the way we glance at enjoyment internet marketing,” claimed Ricky Ray Butler, CEO of BEN. “Our expanded tools are a final result of our group persistently iterating on out-of-the-box solutions for shoppers. We’re thrilled with the new abilities and the benefits we have found with them, and we search ahead to experimenting and ideating on the next wave of technological know-how.”

To continue building its AI capabilities and executing exemplary shopper strategies, BEN kicked off a collaboration with NVIDIA, the earth leader in accelerated computing and AI. BEN will be 1 of the to start with influencer advertising companies to take part in NVIDIA Inception, a virtual accelerator that nurtures slicing-edge AI startups.

BEN selected the NVIDIA DGX A100 procedure for its proven efficiency with deep finding out. As the world’s most superior AI system for analytics, teaching, and inference, the DGX A100 supplies foremost-edge effectiveness to establish and coach advanced AI styles, enabling buyers to attain deeper insights and improve merchandise placement and influencer marketing and advertising strategies.

BEN appears ahead to continuing to increase its AI toolkit, highlighting the company’s commitment to frequently innovating in the AI room. With this technology, BEN will be able to teach its AI products more speedily and effectively than at any time in advance of, including further precision and better worth to its predictive analytics.

About BEN Team

BEN Team Inc. is an enjoyment AI company that locations makes into influencer, streaming, Television set, tunes, and film material with guaranteed ROI. BEN Team consists of the world’s premier influencer marketing and advertising company, the world’s biggest product or service placement agency, and Greenlight, a international rights and licensing small business.

With its proprietary AI and system, BEN is the 1st and only corporation utilizing machine learning and deep understanding neural networks to recognize higher-impact possibilities for reliable, non-disruptive product or service placement and influencer advertising. BEN brings together its AI with 40+ decades of practical experience and a crew of industry experts to connect brand names with the right audiences and material possibilities in significant approaches. BEN works with the world’s best brands, like Microsoft, Normal Motors, Unilever, Tencent, and General Mills.

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Contacts

Hannah Polivka
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