Clinc hires advertising and marketing veteran John Lichtenberg as CMO

Clinc Inc., an Ann Arbor-dependent conversational AI application organization, continues to improve its headcount.

The enterprise declared Wednesday that it has employed John Lichtenberg, 56, to provide as chief marketing and advertising officer, a purpose in which he “will focus on overseeing the company’s brand name strategy and execution to generate sustainable advancement,” according to a information release.

“The current spike in digital communication thanks to the pandemic has verified, as soon as once more, the tangible benefit of AI in assuring a productive customer practical experience,” Lichtenberg mentioned in the launch. “Clinc has unquestionably formulated the benchmark for conversational AI and I couldn’t be extra thrilled to sign up for the team at such an interesting point in time.”

As a internet marketing govt for more than 25 a long time in metro Detroit, Lichtenberg has beforehand labored for Park West Gallery in Southfield, Gas Leadership LLC, Walsh Higher education and Kelly Products and services Inc., amongst other people.

“As Clinc carries on to increase and scale, we are thrilled to welcome John to the crew,” Clinc CEO Jon Newhard said in the release. “His extraordinary qualifications and wealth of know-how will be an priceless asset as we carry on to increase and provide our prospects with the ideal AI alternatives in the field.”

Lichtenberg has a bachelor of arts diploma in interaction from the College of Michigan and a master’s in marketing arts from Michigan Condition University.

As Crain’s has earlier noted, Newhard joined Clinc previously this calendar year and aims to upscale the corporation, with a specific focus on escalating inside the fiscal solutions sector.