Mediafly Acquires Presentify to Change Advertising and Revenue Content material

Revenue enablement platform acquires worldwide visual communication solution to enable brand names enhance buyer engagement with interactive articles

Mediafly, a provider of sales enablement technology, information management and advisory products and services that develop interactive, value-centered advertising experiences, declared currently it has obtained Presentify, a world-wide visual communication resolution dependent in the British isles. Increasing its world existence and including prospects like Barclaycard, Pitney Bowes and Avalara, the acquisition even more enforces Mediafly’s motivation to inserting material at the heart of every thing it does, helping buyers produce an exceptional purchaser engagement expertise that accelerates the route to invest in and drives income.

As B2B consumers have developed far more subtle, marketing has turn out to be additional challenging. These challenges are amplified in the COVID economic system where sellers have to function smarter to capture remote buyers’ awareness and retain it. Even though profits enablement know-how is the proven medium for sellers to supply their sales stories in a way that resonates with contemporary buyers, to optimize return on investment, revenue businesses will need inspiring information. To get the most out of a profits enablement platform, profits and promoting groups have to transform common information that is static and uninteresting to extraordinary stories that visually stand-out. From profits shows to a solution advertising a person-pager, the information knowledge will have to be imagined-provoking, interactive and engaging.

“Much more firms are recognizing the need to have for digital gross sales transformation, and the value of employing a modern day profits enablement platform. But all also usually they really don’t want to choose their antiquated, tedious profits written content and place it into a subtle sales application for anxiety of rubbish in, rubbish out,” reported Carson Conant, CEO and founder of Mediafly. “With Presentify, Mediafly now tears down the barrier of entry for these corporations, enabling them to promptly refresh their sales stories with interactive, animated information — and learn the ‘Presentification’ approaches to make and manage revenue collateral that is a league above their levels of competition.”

Mediafly people can now make offering stories using advanced visual interaction abilities all by means of the Mediafly application, which natively supports the most innovative content material formats, animations and modularized belongings for elevated product sales storytelling. Marketing and advertising and product sales groups can experience confident by Mediafly’s primary AI-powered content use analytics to know just what is doing the job, what is not, and their content’s contribution to income. By combining the power of Presentify’s visible communications abilities with its enterprise-quality engineering, Mediafly will become the only this kind of multi-faceted income enablement platform in the current market.

“To truly permit marketing and sales teams, companies ought to have interactive, visually immersive written content that will make their information capture customer awareness among the the clutter,” said Nathan Jackson, founder and running director of Presentify, incoming Mediafly EVP – Presentify. “Just after partnering with Mediafly on a array of jobs, it turned clear to me that introducing Presentify to Mediafly’s suite of remedies offers both of those organizations an prospect to have a higher influence on consumers about the environment, aiding them get even far more out of their revenue enablement technologies investment to shut promotions quicker and travel income.”

“Purchasers are bombarded with static, monotonous presentations. We failed to want our pitch to be that way. When we were now differentiating ourselves by making use of Mediafly’s benefit-promoting calculators, Presentify took our authentic PowerPoint presentation and designed a simpler, a lot more visual concept that our income staff is in fact excited to use,” stated Greg Bell, Head of Products Internet marketing at 6feeling. “Not only do we get a lot more out of our Mediafly application, our reps now enter their conferences with the self-confidence that comes from realizing their presentation stands out from the competitiveness.”

This announcement follows the promotion of John Evarts as President and COO and the appointment of Andrew Miehl as Chief Shopper Officer as the corporation encounters continued development. For extra info about Mediafly’s Developed Selling™ system: www.mediafly.com.

About Mediafly

Mediafly is a provider of gross sales enablement options and advisory services that make dynamic, interactive, value-dependent offering ordeals. By applying Mediafly’s technologies and advisory solutions, internet marketing and sales teams at corporations together with PepsiCo, Disney, GE Healthcare, Colgate-Palmolive and Charles Schwab, are able to provide personalized, dynamic income shows promptly and effectively, engaging buyers with insights that are relevant to them. Mediafly’s Developed Providing™ answer allows sellers to be a lot more flexible, insightful and interactive in their gross sales interactions, resulting in enhanced profits and more robust purchaser associations. Mediafly has been named to the Inc. 5000 record of speediest escalating firms for seven a long time consecutively and Crain’s Chicago Finest Sites to Do the job for a few yrs consecutively. Pay a visit to Mediafly.com or observe @Mediafly for more facts.

View supply version on businesswire.com: https://www.businesswire.com/news/house/20201028005202/en/

Contacts

Media Speak to
Abby Lewis
BLASTmedia for Mediafly
[email protected]
317-806-1900 x. 136