Oct 28 (Reuters) – French tv group TF1 on Wednesday reported a 7.5% increase in third-quarter advertising and marketing revenues, with advertising and marketing invest recovering across most sectors as lockdown limits were lifted over the summer.
The Paris-based enterprise, which owns France’s most popular channel, scrapped its 2020 and 2021 steering earlier in the calendar year because of to coronavirus-linked uncertainties going through French providers and households.
The group’s critical concerns are advertisers’ positions and its capability to hold making programmes as the wellness disaster evolves, finance main Philippe Denery claimed in a call with reporters.
Denery said there have been couple of damaging indicators in Oct but pointed to extremely very poor visibility for the months forward as French authorities take into account even more restrictions to suppress the unfold of the coronavirus.
France has recorded extra than 50,000 new COVID-19 cases a working day and President Macron is expected to announce further constraints later on Wednesday adhering to the introduction of curfew steps throughout substantially of the place last week.
As the first lockdowns ended more than summer season, TF1 stated Television intake amplified amongst younger people and older people alike with the return of sporting functions this kind of as the UEFA Champions League remaining, which attracted some 11.4 million viewers.
The team mentioned advertisers benefited from substantial viewing figures in late summer time and the back again-to-university period, once more for the Champions League and truth island gameshow Koh-Lanta, which had some 6.7 million viewers at its peak.
TF1, which generates 69% of its income from promotion, explained expending in a several sectors – such as vacation, tourism and cosmetics – ongoing to decline.
The team said it was lining up the return of some flagship shows for the close of the 12 months, very first-operate flicks and launching a new day by day soap and gameshow, District Z.
It posted advertising revenues of 346.5 million euros ($409.5 million), a working day right after French broadcaster M6 posted a 2.6% enhancement. ($1 = .8461 euros)
Reporting by Sarah Morland and Anait Miridzhanian in Gdansk Enhancing by Jan Harvey, Kirsten Donovan